CUSO Magazine Features Pocketnest

Pocketnest touts its AI and behavioral science methods to help credit unions crack the code to member action

Credit unions seek ways to empower their members, to help them achieve financial wellness, and, of course, lean on their credit union when they reach a fork in the road or need advice. What most credit unions get wrong in driving member action, however, is timing and deep personalization. 

That stumble becomes a full‑on face‑plant with Millennials, Gen Z, and the emerging Gen Alpha. These digital‑first cohorts can spot a sales pitch a mile away. What they want is tailored, just‑in‑time guidance that respects their unique circumstances—say, paying down $20K in student loans and funding a destination‑wedding trip—rather than blanket advice about “saving for retirement.”

Delivering that level of precision to tens or hundreds of thousands of members sounds impossible—until you combine behavioral‑science principles with real‑time generative AI.

Read the full article in CUSO Magazine.