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Google "Founder Friday Panel" Features Pocketnest CMO

Ashleigh Craven joins Google panel on the power of brand strategy and brand building—Fri., July 8 at 12 p.m. ET

About the Brand Strategy Panel

On July 8th at 12 p.m. ET, Google Developers will host Founder Fridays for startups across the Americas focused on Building your Company’s Brand. Pocketnest CMO, Ashleigh Craven, will sit on a panel alongside Google's very own branding experts: Jamie Gargatsougias, head of D2C and eCommerce retail, Google; and Peter Hand, brand strategy lead, Google Canada. Ashley Francisco, head of startup developer ecosystem, Google Canada, will moderate the panel.

Why Join this Panel?

As a founder, it’s important to understand how to craft your company’s brand. Creating meaningful connections with customers and establishing salient brand moments are imperative to launching and growing a business. Not to mention, drive sales conversions and user engagement. This session will tell the story of brand building and brand positioning—why it's so important, how Pocketnest found its niche, and even best practices to build your brand and tell your startup’s story effectively.

Join us on July 8th for a rich discussion with Google brand specialists and startup marketing thought leaders on how startups can successfully build their brand.

Who Should Attend

This session is open to anyone from an Americas startup team interested in learning about brand building.


  • Founder Fridays lightning talks will go live on July 8th at 12:00pm ET

  • The live Q&A will begin right after the content at 12:45pm ET so be sure to stay tuned!

Meet the July Founder Friday Speakers

Ashley Francisco

Ashleigh Craven

What is Founder Fridays?

Founder Fridays is a recurring monthly event series hosted by Google Developers for the startup community. Their goal is simple - to bring the Americas' startup ecosystem together on a regular basis to learn, connect and grow.

Expect to walk away with best practices from Google subject matter experts, hear panel discussions with fellow startup founders, gain access to Google mentors - and have the opportunity to connect with the broader startup ecosystem.


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