Pocketnest Scoops National Product Award

Fintech earns 2025 Products That Count award for shaping the future of digital innovation

Pocketnest, the female-founded financial wellness platform, takes home the 2025 Product Awards, presented by Products That Count in partnership with Mighty Capital and Capgemini.

The Product Awards celebrate the most innovative and impactful solutions across industries, including fintech, healthcare, and cybersecurity. Pocketnest stood out for its ability to transform financial wellness with a human-centered, scalable solution built on behavioral science and psychology.

“We developed Pocketnest to make a true and lasting impact on people’s lives, guiding them to achieve financial freedom—and this award validates that mission,” said Jessica Willis, founder and CEO of Pocketnest. “We’re in great company with other top-tier innovators who are shaping the future of digital products.”

Based on behavioral science and psychology, and built on a generative AI platform, Pocketnest guides users through a personalized financial plan, covering all 10 core themes of financial wellness. With 44 enterprise partners—and growing—the fintech licenses its white-labeled platform to financial institutions and employee wellness programs, helping them boost engagement, strengthen retention, and unlock millions in cross-sell revenue opportunities.

Products That Count is one of the largest product manager networks in the world, reaching over 500,000 product professionals. In partnership with Mighty Capital and Capgemini, it hosts the annual Product Awards to celebrate the most innovative, impactful, and influential digital products shaping the future across industries.

Read more about the Products That Count Awards.