Award-Winning Partnership for Member Financial Wellness

Pocketnest supports Frankenmuth Credit Union in earning Transformative Member Experience award

Frankenmuth Credit Union took home the 2026 Finopotamus Tekkie Award for Transformative Member Experience—recognizing its commitment to delivering a more personalized, connected digital journey for nearly 79,000 members.

By embedding Pocketnest directly into its digital banking platform, Frankenmuth Credit Union gives members seamless access to personalized financial guidance, education, and planning tools across ten areas of financial wellness—without another app, download, or login.

“Partnering with Pocketnest brings to life our credit union’s dedication to financial innovation and personalized member services,” said Vickie Schmitzer, CEO, Frankenmuth Credit Union. “By integrating Pocketnest’s cutting-edge financial wellness platform, we are empowering our members with tools and knowledge to navigate their unique financial journeys. This collaboration aligns perfectly with our mission to foster trusted relationships and strengthen the financial well-being of our communities.”

Together, we’ve helped transform digital banking from a place where members simply check balances into a destination for holistic financial wellness. Powered by AI, behavioral science, and financial data, Pocketnest helps members understand their financial picture, take meaningful next steps, and discover relevant credit union products and services based on their individual goals.'

“Pocketnest helps credit unions like Frankenmuth Credit Union compete by transforming digital banking into a customized personal financial wellness experience,” said Ashleigh Craven, CMO, Pocketnest.

“This enables credit unions to deepen member relationships, increase digital engagement, and uncover opportunities to make timely, relevant product recommendations based on each member's financial goals, status, and life stage,” said Craven. “In short, Pocketnest provides members with a personal financial coach available 24/7 and delivers credit unions with increased product adoption and a modern digital experience that attracts and retains digital generations.”

Frankenmuth Credit Union was also the first credit union to launch Pocketnest through CU*Answers’ It’s Me 247 digital banking platform, helping pave the way for more credit unions to deliver embedded financial wellness at scale.

This recognition celebrates Frankenmuth Credit Union’s forward-thinking approach to member service—and demonstrates what’s possible when innovative credit unions make financial wellness part of the everyday digital banking experience.

Congratulations to the entire Frankenmuth Credit Union team on this well-deserved award!