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Pocketnest Brings NextGen Financial Wellness to MSUFCU

Updated: May 6, 2022

Fintech ramps up release to 300K MSU Federal Credit Union members

MSUFCU and Pocketnest financial wellness app

DETROIT—Pocketnest, the female-founded financial wellness platform, today announces its new deal to release to all of MSU Federal Credit Union’s 300,000 members.

From the moment we started using Pocketnest in 2020, we knew we needed to get it in the hands of our members,” said Ben Maxim, VP Digital Strategy & Innovation, MSU Federal Credit Union. “Our mission aligns with Pocketnest’s strategy to bring financial wellness to the masses and know it can help financial institutions thrive.”

The credit union launched the Pocketnest employee wellness tool in March 2020. Two weeks later, MSUFCU deployed the app to a portion of its members. One year and 15,000 members later, the credit union is launching the fintech platform to its entire 300,000-member base.

To date, the financial wellness platform has increased MSUFCU employees’ financial wellness by 38 percent and members’ financial wellness by 30 percent1. With 21 percent of MSUFCU employees using Pocketnest, employees are experiencing the tool first-hand as they promote it to their members and use the tool to bring members better, more timely service.

“MSUFCU continues to be an incredible partner helping us to learn, evolve and scale our tech and value proposition,” said Jessica Willis, founder and CEO, Pocketnest. “We contribute our explosive growth to our bright and innovative clients and team, lightning fast development, and bursting passion for spreading financial wellness. Our growth is nowhere near finished.”

Pocketnest licenses its platform to financial institutions to generate qualified leads and boost cross-sell opportunities; it also licenses to employee wellness programs to help employers boost recruitment, productivity and retention efforts. Built on behavioral science and psychology, Pocketnest coaches users through 10 themes of financial wellness. Its gamified approach draws users in to keep their financial plan up to date—in three minutes a week.

1 Measured by app engagement


Michigan State University Federal Credit Union is headquartered in East Lansing, MI, has 21 branches, nearly 300,000 members, over $5.4 billion in assets, and more than 900 employees. For more information, visit

Pocketnest, Inc.TM is a Michigan-based company that creates deeper connections between people and their financial institutions to help them achieve financial wellness. The platform, made by and for millennials and Gen-Xers, brings institutions rich member data and insights to reach younger audiences more efficiently, serve more people, identify more cross-sell opportunities, and promote holistic financial wellness. Pocketnest licenses its comprehensive financial planning software to institutions like banks, credit unions, investment advisors, 401k plan sponsors and employee wellness platforms. Learn more at

Interested in bringing Pocketnest to your community? Request a demo!


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